CF has added the popular social media platform Snapchat to its list of ways to engage with students and potential students. According to Liasion.edu, Snapchat has more than 300 million monthly active users and 100 million daily active users. Forty-five percent of Snapchat users are aged between 18-24 and a full 77 percent of college students use Snapchat at least once a day. CF’s Marketing the Public Relations staff also conducted spring focus groups with current CF students and high school students and overwhelmingly found that Snapchat was their top social media platform.
This fall, CF will ramp up promotion of the site and include both Student Life and Athletics staff as part of the team to help manage and promote the platform and engage with students. If you are a Snapchat user, follow CF at @CFPatriots and help us spread the word.